At ATSA, we specialize in providing comprehensive market intelligence and strategic connections to empower businesses to identify and expand their international market opportunities. In today's interconnected world, venturing beyond domestic borders is not just an option, but a strategic imperative for growth and success.
That's where we come in.
OUR SERVICES
01 / MARKET INTELLIGENCE
Navigating unfamiliar international markets can be challenging, but with the right information, you can make informed decisions and minimize risks. Our dedicated team of experts meticulously collects, analyzes, and distills market data from around the world. We offer detailed insights into market trends, consumer behavior, regulatory landscapes, and competitive landscapes. Armed with this knowledge, you can enter new markets confidently and with a clear understanding of your potential customers and competitors.
02 / BUSINESS CONNECTIONS
Building meaningful relationships is at the heart of successful international business expansion. Our extensive network of industry professionals, local partners, distributors, and suppliers spans the globe. We connect you with key stakeholders who can help you navigate the nuances of local business cultures, regulations, and customs. Whether you're looking to establish distribution channels, form partnerships, or source raw materials, our connections pave the way for collaborative success.
03 / MARKET ENTRY STRATEGY
Entering a new international market requires a well-defined strategy. Our team works closely with you to develop a tailored market entry plan that aligns with your business goals and resources. From choosing the right market entry mode to pricing strategies and cultural adaptation, we provide actionable recommendations that increase your chances of success.
04 /RISK ASSESSMENT
Expanding into new territories involves inherent risks. Our experts conduct thorough risk assessments to identify potential obstacles and challenges specific to your target market. By understanding and mitigating these risks, we help you safeguard your investments and make informed decisions throughout the expansion process.
MEET ATSA GLOBAL
OUR EXPERTS
At ATSA Global, we are passionate about helping businesses succeed in the global market. Our team of experts has years of experience in international trade, market research, and business development. We founded ATSA Global to fill a gap in the market for comprehensive and reliable market intelligence services that help businesses expand their international presence.
OUR MISSION
Our mission is to empower businesses with comprehensive market intelligence and strategic connections that enable them to identify, enter, and thrive in international markets. We are dedicated to guiding our clients through the complexities of global expansion, providing tailored solutions that minimize risks, maximize opportunities, and foster sustainable growth. Through our expertise, customization, global network, and results-driven approach, we strive to be the catalyst for our clients' international success.
OUR VISION
We strive to be the premier partner for businesses aspiring to conquer international markets. We envision a global business landscape where borders are no longer barriers, but gateways to endless possibilities. By harnessing the power of market intelligence and strategic relationships, we aim to reshape the way companies approach international expansion. Our unwavering commitment to innovation, client-centricity, and excellence drives us to continually evolve and pioneer new paths to success in the global marketplace.
Our Founders
Alex K. Munyao is an accomplished and results-driven leader with over 20 years of experience across diverse sectors, including agribusiness value chains, finance, sales and marketing, and commercial management. He holds a Masters Degree in Agribusiness from Strathmore University Nairobi, Kenya, and a Bachelor’s Degree from Auburn University, Alabama. Alex has built a solid reputation for delivering success in progressively complex roles, demonstrating exceptional adaptability and leadership.
Alex is renowned for his pivotal role in expanding Sealedair's (SEE) footprint across East, West, North, and Southern Africa, positioning the US-based food solutions company as a leader in the region. As the founder of Trilion Consultancy Services (TCS), a premier agribusiness consulting firm in Kenya, Alex spearheads initiatives that foster sustainable growth amidst Africa's dynamic agribusiness landscape. TCS offers a comprehensive suite of services, including market analysis, feasibility studies, business planning, financial modeling, supply chain optimization, risk management, and project management mainly in the agribusiness sector.
In addition to his entrepreneurial ventures, Alex serves as a director at ATSA Global, a business advisory firm bridging US-Africa trade relations and enhancing international market presence for clients through robust market intelligence and strategic insights. His expertise in international trade, market research, and business development bolsters ATSA Global's role in facilitating global business success.
Alex also contributes his leadership acumen as a director of the Tourism Regulatory Authority in Kenya, where he plays a strategic role in shaping Kenya's tourism policies and regulatory framework.
Shannon Davis is a highly skilled attorney and business consultant with over 20 years of experience in corporate law, international transactions, and industry-specific expertise in technology, healthcare, and real estate development. She holds a Bachelor's Degree in History with a Concentration in International Relations from Stillman College and a Doctor of Jurisprudence from Georgia State University.
Shannon has advised on a wide range of corporate matters, including cross-border partnerships, joint ventures, and regulatory compliance across multiple industries. In the healthcare sector, she has navigated complex legal frameworks to ensure compliance with industry regulations. In technology, she has facilitated procurement and technology management agreements. In real estate development, Shannon has supported large-scale projects, managing legal risks and advising on strategic expansion.
Her extensive experience also includes working with nonprofits, NGOs, and entrepreneurs in the United States and Africa, focusing on fundraising, strategic planning, and project development. Shannon’s ability to provide tailored legal and business advice makes her an invaluable partner for organizations aiming for growth and operational success in global markets.